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Concert Tour Targets Youth

A summer-long initiative by the Billy Graham Evangelistic Association to reach America’s youth has come to a close, but the work continues.

During the last few years, more than two-thirds of those making decisions for Christ at Billy Graham Evangelistic Association (BGEA) events were youth. To better reach that demographic, ministry officials came up with the Rock the River tour.

“It was an opportunity to reach young people along the Mississippi River with the good news of the gospel. We started back on July 18 in Baton Rogue, and it concluded a couple of weeks ago…in Minneapolis — so visiting four cities along the Mississippi,” says Jeff Anderson, a spokesperson for the BGEA.

Each meeting featured preaching by Franklin Graham, along with performances by some of the best known names in Contemporary Christian Music. Anderson says the outreach was the first of its kind for the ministry.

“It was something new, outside-of-the-box for the Billy Graham Association — a different method to share the message,” he explains.

Now trained volunteers in each city are taking part in follow-up work with those who made salvation decisions.

(Source: OneNewsNow.com)