In partnership with the National Religious Broadcasters (NRB) and Nielsen Research, Kerux Group is hosting a set of Hispanic-focused events at Proclaim 19, NRB’s International Christian Media Convention. The events are designed to empower Christian media, fundraising, and marketing leaders with the latest trends and tactics to activate Hispanic support. This is the first time Proclaim has offered multiple sessions specializing in Hispanics, an audience that’s growing in size, influence, and affinity with faith-based causes.
“Hispanics are no longer a passive recipient audience. They are increasingly becoming an engaged and responsive segment,” said Ivan Leon, Chief Strategist at the Kerux Group. “Ministries struggling with shrinking listeners, aging constituents, and decreasing donations must seriously consider this blue ocean audience.”
A festive evening to relax, network and learn
Immediately after the opening keynote on Tuesday, March 26, attendees to the first event will experience the tastes and sounds of Hispanic hospitality. Mariachi music and Latin American desserts will provide a festive atmosphere in which to network with like-minded colleagues. And Stacie de Armas, Nielsen’s Vice President of Strategic Initiatives and Consumer Engagement, will share straight-to-the point tips about how to build and leverage Hispanic connections online. This is an invitation only event with limited capacity.
“We recognize that the growth of our member organizations depends on their ability to develop more inclusive, relevant, and data-anchored strategies,” said Troy Miller, NRB Executive Vice President & COO. “The guidance that Nielsen and Kerux Group brings to this year’s convention will be tremendously useful as ministries explore how to transform for greater gospel impact the in growing Hispanic community.”
In-depth advice to message with authenticity
And on Friday afternoon, March 29th, de Armas will keynote the Digital Media Super Session. She will unpack thoroughly researched data that demonstrates why Hispanics are cultural, technology, and civic trendsetters—along with actionable advice to convert them into enthusiastic supporters.
“The next big demographic revolution is upon us — and Hispanics are the driving force,” said de Armas. “Marketers fall foul of activating this audience because many assume they tick the box by putting out a non-Hispanic white-angled campaign in Spanish with no regard to cultural nuance. I am thrilled to help faith leaders awake to this common mistake and show them ways to craft communication that wins the hearts of Hispanics.”
The research de Armas will present has received accolades at iconic technology events such as CES and SXWS, as well as many Fortune 500 companies. Now Christian leaders will have the chance to hear this valuable information and learn how to use it in their own mission.
The National Religious Broadcasters (NRB) is a nonpartisan, international association of Christian communicators whose member organizations represent millions of listeners, viewers, and readers. www.nrb.org.
About the NRB Convention
The annual NRB International Christian Media Convention is the largest nationally and internationally recognized event dedicated solely to assist those in the field of Christian communications.
Nielsen Holdings plc is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide.
About Kerux Group
Kerux Group is a cross-cultural marketing agency dedicated to helping nonprofits engage the Hispanic population.
(SOURCE: Kerux Group via Christian Newswire)