July 5, 2017–Cleveland, Tenn.—-A new music video released last week by the Lee University Voices of Lee has become an Internet sensation. The group performs, “What A Beautiful Name,” a version arranged for the group by former Voices member Phil Nitz.
The video’s success comes on the heels of a previous performance launched several weeks ago by the group, “No Longer Slaves,” which experienced similar traction on social media. The current video was staged in the university’s Chapel and filmed by Lee Communications students.
On July 5, numbers on Facebook for the Voices rendition of “What A Beautiful Name” were 11.3 million views.
“The numbers on the video are really significant,” said Rob Alderman, who leads the Alderman Group, a media consulting agency that manages the social media presence for the Church of God International Offices. “There are a lot of considerations that go into account when ascribing the word ‘viral’ to any post – how long the post has been up, how much money was spent to promote it, etc. But this video is certainly in that category. For a video to be considered viral, it has to have five million views within 3-7 days. At over 10 million views, the Voices video has more than double that.”
The Voices of Lee is an a cappella ensemble led by Danny Murray that travels around the world performing for audiences of all sizes and in various venues. The group has enjoyed its share of notoriety over the last two decades, appearing with notable performers and performing on highly-rated programs, including “Good Morning, America,” “The Sing-Off,” and the 2013 Presidential Inauguration.
Another litmus test of social media prowess is the number of times a post is shared by others on their platforms. This latest video has been shared over 100,000 times, including Christian actor Kirk Cameron, who said on his Facebook page on July 3, “I really love this song right now. It’s so powerful. And the Voices of Lee just made it even better! You have to watch (and hear) this…all from a group of college students.”
Voices Director Danny Murray said, “We are so thankful for the number of people who have indicated they were blessed by these two videos. ‘No Longer Slaves’ had 9.5 million views and ‘What a Beautiful Name’ is up to 11 million. We know that God touched these and we are so thankful. Dr. Hill (Church of God General Overseer) uses a phrase, ‘At the speed of favor…’ That is exactly what we’ve seen here.”
–Cameron Fisher, Church of God Communications