People for Care and Learning Rebrands, Casts Vision
People for Care and Learning held a breakfast event on Tuesday, July 29 at the Hyatt Regency in Orlando, Florida. The independent, non-profit benevolent organization with roots in the Church of God, used the recent Church of God General Assembly as the occasion to formally announce a rebranding and new logo.
The change includes steps towards a sustainable future by launching a new brand identity – PCL. PCL reflects a forward momentum and is simplifying the brand to better communicate goals and values.
For over 12 years, People for Care and Learning has been creating systems and completing projects to help break the cycle of poverty in Southeast Asia.
As a part of this clarification and moving forward, PCL is focusing on five main project areas that will have a long-term strategic impact around the globe. These new brands include: Build A City, Sustainable Farming, Common Grounds Cafe, Learning Centers, and Children’s Homes.
Children’s Homes not only address the basic physical needs of children, but foster an atmosphere of love, security, and family.
Sustainable Farming is a series of micro-enterprise projects designed to create a culture of self sufficiency, responsibility, and growth in multiple villages across Cambodia.
The goal of Build a City, a project which has been underway for nearly two years in Cambodia, is to rebuild a community that has lost everything – to give the people new homes, roads, jobs, lives, and hope.
The Learning Centers empower the people PCL serves by teaching them practical, applicable, personal, and job skills.
Common Grounds Cafe is a social enterprise that hires men and women from impoverished areas across Cambodia and provides them with on-the-job training.
“The issues surrounding the poverty cycle are all integrated and interconnected, one problem cannot be solved without addressing the others,” said Dr. Fred Garmon, executive director of PCL. “These five brands allow for PCL to remain focused on specific projects, but also allow room for overlap so that all replicable models work together to provide holistic solutions.”
“We believe now is the time to refocus our attention in a renewed manner,” Garmon continued. “The rebranding process culminated in a simpler logo and presentation representing part of our strategic plan.”
PCL was born on the field in Cambodia when Bob Pace, the founder (now retired), learned of an elderly gentleman who had established an orphanage that was going to have to close because of his ill health. Bob told him the new organization, PCL, would take care of the children, and that began what is now a 12-year track record of service to people who need help. In 2006, Dr. Fred Garmon was appointed executive director. Through the years, Garmon has been leading the PCL team as they continue to develop existing programs and implement new ones to help the people of Cambodia.
For more information, please visit PCL’s new website www.pcl.is.
